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Effective Marketing Communication on Fairs
Fusková, Michaela ; Klasová, Jana (referee) ; Dvořák, Jiří (advisor)
The master´s thesis is prepared for the company TONDACH Czech Republic, Ltd. is focused on effective marketing communications at fairs. It contains information on the efficient use of company presentation at trade fairs. Options and proposals on how it could look like the structure of company presentations on various trade fairs. What should the company focus on what used to be fair for the company effectively.
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The Ostrava Museum Night celebrates its 10th anniversary in the First Republic style
Galerie výtvarného umění v Ostravě
The Ostrava Museum Night will take place on Saturday, June 9th, for the tenth time. From five o'clock to midnight, Ostrava will revive a cultural festival that extends awareness of cultural life in the city. This year, 36 institutions will present their facilities, and entry is no longer the case. As part of the 100th anniversary celebrations of the Republic, the festival will revive the ride of veterans and velocipedists, as well as the cabaret and swing program. It will be launched by discharging the balloons in the tricolor color. From 17.30 they will be given free of charge in front of the New Town Hall in Ostrava.
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Proposal for improving the game day experience in the ELH based on the NHL
Mašek, Adam ; Crossan, William Morea (advisor) ; Landa, Pavel (referee)
Title: Proposal for improving the game day experience in the ELH based on the NHL Objectives: The main goal of the diploma thesis is to suggest the program arrangement of the game day for the visitors of the Czech hockey league. The thesis targets on new features appropriate for the Czech environment but also for the improvement of the current ones. Another goal of the thesis is to describe the attitude of the game day management teams to the accompanying program in ELH and NHL which represent the image of the league itself. Methods: The main sources for collecting the data are as the following: a structured observation and in-depth interviews. All of the information is collected based on the questions created for the purpose of the thesis. The theoretical part of the thesis is based on the literature sources and the consultations with experts in the field of the Czech and Canadian-American icehockey. Results: The main result of the diploma thesis is the suggestion for the improvement of the gameday program of the club HC Sparta Praha. The suggestion was prepared based on the analysis using the methods stated above. The suggestion includes elements usable in front of the arena before the game starts. The other elements cover the program inside of the arena and during the game itself. Keywords: Ice...
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Effective Marketing Communication on Fairs
Fusková, Michaela ; Klasová, Jana (referee) ; Dvořák, Jiří (advisor)
The master´s thesis is prepared for the company TONDACH Czech Republic, Ltd. is focused on effective marketing communications at fairs. It contains information on the efficient use of company presentation at trade fairs. Options and proposals on how it could look like the structure of company presentations on various trade fairs. What should the company focus on what used to be fair for the company effectively.
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